Morgan Cole

Content Producer & Copywriter

I move people for a living.

Move (a):

  1. to go or pass to another place or in a certain direction with a continuous motion

  2. to proceed toward a certain state or condition

  3. to become transferred during play

  4. to keep pace

I’m a creative storyteller, marketing professional, and outdoor enthusiast, with a mission to inspire people to explore the world outside.

With over 12 years of experience in copywriting & communications, marketing, project management, and team leadership, I’ve developed innovative global campaigns and compelling content that moves people.

Selected Work.

How I move people.

Brand Strategy

  • Brand story and voice development

  • Story-driven campaign creation

  • Behind the scenes content

  • Customer stories and testimonials

Content Strategy

  • Foundational

    • Content auditing

    • Creating audience personas

    • Developing messaging frameworks

    • Creating content pillars

  • Planning

    • Editorial calendaring

    • Content distribution planning

    • Building SEO keyword strategy

    • Writing content style guides, creating templates

Community Engagement

  • Interactive campaign development

  • Strategies for app user engagement and retention

  • Content collaboration

  • Ambassador program stories

  • How-to guide writing

  • Product adventure stories

  • Sharing expert tips and insights

Copywriting and Communications

  • CRM, email, UX, ad, product copywriting

  • Writing press releases

  • SEO blog writing

  • Longform editorial content creation

Fiction

  • I write short stories

  • Poems

  • Obligatory unfinished novels