I’m a creative storyteller, outdoor junkie, and marketing workhorse who’s spent over a decade convincing people to run, ride, ski, and get after it.

I’ve been wrangling words and ideas for 12+ years, crafting campaigns and content that connect people to the profound joy of outdoor adventure. Most recently, I’ve been laying the creative track at adidas Running, helping millions of everyday athletes chase PRs, fitness goals, and maybe an escape from their group chats.

When I’m not staring at a screen brainstorming headlines, you’ll find me bombing down singletrack, sweating up mountain passes, or smiling at the top of some forlorn peak. My goal? To inspire others to ditch the kitsch and experience life outdoors—to move and be moved.

If you’re looking for a creative lead who knows how to turn a wild idea into a campaign that gets results, let’s chat.